Polfonik – To proste!
Slightly Curved Cube were asked to brand the new ‘Anglo-Polska’ telecom company Polfonik – who are a telecom company offering call services for individual and business clients and is dedicated to the Polish community living in the UK – to design their logo for use on their website and other printed and electronic marketing collateral.
THE BRAND is:
Polish - we advertise in Polish and our support lines are all in Polish. It’s a strong USP for people who fear english accents on the phone
Simple - people fear complexity with changing phone service
Helpful – our brand is to be positioned with a helpful, solid and trustworthy feel
Great value - our headline broadband rate is cheaper than ‘Talk Talk’
The colors for the project are: red, grey (light), white, where red it the main one as it is related to Polish national flag & symbols. The brand mark (logo) and brand name Polfonik should look modern but also trustworthy as we are targeting a wide group of people: 20-45 years old.
Our products are simple to use and easy to get we include it into the brand slogan to proste! (that’s easy/simple!). Thus, the brand should be simple and easy to remember.
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