We are proud to announce our newest client ‘The Institute of Training and Occupational Learning’ (ITOL).

ITOL is a rapidly growing International Institute, and is now the professional body of first choice for those specialising in training, development and occupational learning.

The first impression any potential customer will have of your brand is through the image it projects. We create logos for businesses that are solid, trustworthy and exude professionalism.

The logo is the face of any brand – a first impression – so the design is very important. When executed perfectly, ‘the logo’ is an extremely powerful asset to a client’s brand that should shine through with prowess. However, creating a brilliant visual representation of a brand requires much more than just graphic-design and a copy of Adobe Illustrator.

Slightly Curved Cube know that like any work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any agency, and we have that knowledge.

You see – the whole point of creating a fantastic logo is to build your brand recognition. So, how do we go about doing this? Well, it varies from case to case but the goal with the logo is for the average person to instantly call the brand to mind. A few good examples of this are definitely the logos for Coca-Cola, Pepsi, McDonald’s, and Nike. Because just a glimpse of any of these logos is all you need to recognise the brand. The key to making a popular and recognisable logo is to combine size, style, colour, typography, and most importantly… originality.

Slightly Curved Cube never overlook any of these during the design process, as this would impair the quality of your final design.

Our process…

Our logo packages are concise and thorough. We carry out a fair bit of research before we design anything. We look at your competitors to see how you and your brand can be ‘different’ from your competitors and therefore shine through.

Slightly Curved Cube will sketch ideas on paper first to get a better understanding, as preliminary sketches are an important first step in designing a more effective logo. We will send you the sketched artwork via email before we commence ANY computer work.

From the initial sketches, we will initially supply our clients with 6 logo concepts as a PDF. Each will vary in style, but stay within the aesthetic qualities your target market. Then from the 6 logos delivered, we ask you to choose one and the chosen concept will be refined and tweaked with unlimited revisions until you receive the desired effect.

Our logos from £195 and full branding packages (POA), so why not contact us today? ]]> http://slightlycurvedcube.co.uk/blog/360/feed 0 http://slightlycurvedcube.co.uk/blog/thank-you-to-the-happy-crowd http://slightlycurvedcube.co.uk/blog/thank-you-to-the-happy-crowd#comments Sun, 10 Jan 2010 07:39:27 +0000 admin http://slightlycurvedcube.co.uk/blog/?p=197 We would like to wish all our clients and suppliers a happy and prosperous new year. A big thanks to all the ‘regulars’ (you know who you are) for choosing SCC again and again, without you our continued success would never have been possible.

Design is not art
Every designer will tell you ‘we do not create for self-expression’, we use graphic design to evoke a service to solve communication problems within a B2B or B2C marketplace – this therefore helps market a product or service.

Graphic Design – The World’s most underrated profession
Clients always think graphic design is easy and will want us (designers) to work for nothing. Purchasing Adobe’s Creative Suite will not make you a designer, nor will it make you a better graphic designer. Most clients will not appreciate good design, marketing or advertising. What good designers do is lengthy and poised with problem solving – getting the end user to be evoked into a call-to-action is not easy.

Designers are always on the move as the world in which we live in is constantly changing and a designers role is to make peoples life easier, so a designer must move with the times to give clients what ‘they want’. A good graphic designer never stops learning, thinking, observing or improving and designers need to observe everything through everyones eyes to make design better.

Graphic design is not just placing images and text on a blank canvas and submitting that to the client. A huge amount of technique and knowledge is hidden in every design-piece, and a good designer will be able to extract this from an advert, poster, website or piece of marketing. Having to know every production technique from; printing, multimedia and web – then mixing that up with the years of training in software and hardware. Also having to know ’the rules’ of design along with all the psychology, economics, politics, sociology, linguistics, culture, aesthetics and many other fields to understand and utilise them to create a great design that suits every audience. All this makes graphic design a very specialised profession which should not be underrated.

Learn to walk before you can run
Of course, we all have this dream of breaking the rules, after all, rules are meant to be broken they say. However before you break the rules, you need to know what the rules are, what rules are you breaking, and you better have a heck good of a reason of why are you breaking it. Pleading “I want to go against the rules!” doesn’t work. Solid rationale does.

Form AND function makes good design
Form follows function, that’s the golden rule. If you make something very cool and neat and nobody knows how to use it, then why make it at all? If it’s not designed to make people’s life easier, then it’s not a good design. A design is a failure if it’s not functional. This idea has been brought down for hundred years and more since the Bauhaus movement.

Here at Slightly Curved Cube, we are working on our first British/Polish project (there’s a first time for everything).

Polfonik provide broadband and telephone services to Polish residents in the UK.

More details will be revealed as the project progresses.

Well, it’s Monday the 16th of November and we are proud to the launch of our NEW new website.

We wanted to get across that we are a quality agency with a diverse and varied client base, and we think the new site shows off our prowess in the market.

Built on a fully customised CMS we are now able to grow the site organically in time.

Slightly Curved Cube provide a full-range of traditional and new media presentation solutions across all marketing platforms, from a different, fresh perspective. At Slightly Curved Cube, we see things differently on both the creative and business sides of a job. Including: branding and logos, graphic design, photo manipulation, packaging design, web site design, creative design plus a lot more.

Also because we don’t want clients paying additional fees on top of actual cost, we tend not to sub-contract or outsource work. Slightly Curved Cube do this because we believe agencies that attempt to service their own clients as well as clients proffered by another agencies will always compromise quality somewhere. We don’t split our loyalties. Slightly Curved Cube only service businesses directly. And we only offer one service level: premium.

The way we see it, good marketing is about something much more important than looking smart, or sitting pretty: it’s about making the phone ring.

We are proud to present the Slightly Curved Cube Word Press blog.

The free blogging sites were used as a temporary fix while our new site was being built.

We needed a robust, time-tested and industry standard module so it has been built using Wordpress as a foundation.

We hope you have as much enjoyment reading and posting as we have had designing and building it… Enjoy!